Bollywood actress Vaani Kapoor has been appointed a Lotus Makeup brand ambassador

Bollywood actress Vaani Kapoor has been named the brand ambassador for Lotus Make-line Up of skin-friendly natural cosmetics products, India's premier vegan beauty line. Vaani Kapoor will appear in a high-energy multimedia campaign as the brand's face across digital, OTT platforms, OOH, social media, and at theaters throughout India. Vaani will support the Lotus Makeup Proedit and Ecostay line of high-performance, daily-use vegan makeup that is kind on the skin, non-toxic, paraben-free, and cruelty-free for the duration of her two-year partnership with the company.

The core appeal of the campaign is #MyMakeupMyWay, where the brand's film discusses shattering myths about how to carry makeup without feeling bad all day.

In the film, Vaani can be seen wearing Lotus Makeup on a road trip, a midday gathering, and an evening party. Today's modern consumers are fascinated by the beautiful actress who effortlessly appeals to millennials and jeans, as well as her beauty, gorgeous skin, and flawless body. Lotus Makeup intends to use its fantastic reputation to connect with aspirant buyers throughout PAN India.

"I am thrilled to be connected with Lotus Makeup, a makeup line that focuses on ethical and sustainable beauty," says Vani Kapoor.

Because they are vegan, cruelty-free, and devoid of parabens and other harmful substances, I adore their goods. My entire makeup demands are met by their assortment of items, which are perfect for any situation.

The stunning Vaani Kapoor will appear in a high-voltage campaign as the new face of Lotus Makeup on prominent OTT, internet, in-store, POP, and out-of-home channels.

The company will start a digital video campaign with the help of a comprehensive media strategy. It will be shared on its social media accounts on Facebook, Instagram, YouTube, and Twitter. Additionally, Lotus Makeup will run the brand's film at several prestigious national parks to draw attention and maximize visibility.

You may get faultless coverage and a subtle or striking look with Lotus makeup. The beauty items are chosen by talented makeup artists who make you appear stunning and graceful. A variety of foundation, strobe cream, blush, highlighter, eyeliner, lip color, nail enamel, and other cosmetics are available from Lotus Make-up, all of which guarantee to work well. Lotus Makeup has a strong appreciation for nature, and all its products are made in a way that is as environmentally friendly as practical. The company only uses natural products, and testing on live animals is not done. Here is a vegan makeup line that sustainably promotes beauty!