Did you know? As a copywriter, Ranveer Singh wrote his first ad for Durex Condoms!
Actor Ranveer Singh, who has been in news off lately for his nude photoshoot which has spiralled into a huge controversy, recently opened up on his job as a copywriter for an advertising firm.
The Band Baaja Baraat (2010) actor was recently honoured with the International Advertising Association's (IAA) Brand Endorser Of The Year award. In the award show, Ranveer revealed that copywriting was his backup career option.
He further revealed that the first ad he wrote was for Durex Condoms. Later in 2014, he appeared in a Durex ad titled 'Do The Rex', for which he wrote the lyrics, lent his voice for the promo song and also featured in it. This was at a time when mainstream Bollywood actors appearing in Condom advertisements was still a taboo.
"I wrote my first ad myself, it was for Durex condoms. My first movie was a hit, second and third not so much. So I had to wait a long time for advertisers to actually consider me. After my first year, all these brands came- cola brands, telecom brands. At the time I was advised that 'don't do it now, we'll do double or nothing when your next film becomes a hit. We'll do these brands only but at your price," Ranveer said.
"Then my second film flopped and they ran away. So I had to wait for four years. The needle was not moving and I was itching because I had these dreams and aspirations. I said I will be a movie star and brand endorser. So I had this idea for Durex condoms, I actually had my management pick up the phone on them and asked if they want to do it. They bit into it and the rest is history," added the Gunday (2012) actor.
On professional front, Ranveer Singh will next reteam with Rohit Shetty in the comedy Cirkus, in which he will play dual roles. Cirkus also features Jacqueline Fernandes, Pooja Hegde and Varun Sharma.
Besides, he will also star in Karan Johar's romantic comedy Rocky Aur Rani Ki Prem Kahani opposite Alia Bhatt.
