Director Rohit Shetty speaks on how Television has made him a brand and further talks about his next directorial Cirkus

For three weeks running, Khatron Ke Khiladi's new season has received the highest ratings among non-fiction television programs. Rohit is one of the very few personalities who, thanks to his affinity for the viewers, has found success as a TV personality. In a recent interview, the host director said, "Television has been a big contribution in making me a brand. Be it Khatron Ke Khiladi or my films - they are all television-friendly. Once a week, there is a Rohit Shetty film on TV. As I said, I have been very lucky to be loved by the audience."

The director has directed 14 films over the course of 18 years, 12 of which have been commercially successful, and he is currently preparing for his 15th, Cirkus, a comedy of errors starring Ranveer Singh in a dual role. The director says that his favor has been fantastic and that he considers himself fortunate. Since Rohit has spent his entire career producing these blockbuster movies, he is of the opinion that this approach would never go out of style. The Sooryavanshi director says, "I started to cater to my loyal audience and I don't want to divert from that. I know what they want and I am trying to deliver that. My attempt is to try and deliver something that's bigger and better than my last film. That's what has worked in my favor. All said and done, there are many more talented directors and technicians than me. The love from the audience makes me feel blessed."

Talking about his next film Cirkus the director said, "Thanks to the pandemic, otherwise, this would have been my 17th film. Cirkus is one film that I always wanted to make and we started it during the pandemic. Sooryavanshi was ready and we were waiting for the theatres to open. But my technicians were at home and I wanted to restart the cycle for them. Much like Sooryavanshi, Cirkus also has a history. It was the first film to get into the production stage. So many producers and directors visited our sets to see how we are shooting. This one is for my technicians." He further adds. We didn't make a comedy film for a long time. After Golmaal Again, we moved on to Simmba and Sooryavanshi, so it was a collective instinct to make a comedy now, that too with Ranveer, since we had not done this genre. His presence made it even more exciting."