In Agoda's latest brand campaign, Rashmika Mandanna takes a trip with her 'Reel Family'

Rashmika Mandanna appears in Agoda's first digital marketing campaign in India.

The ad, which features a dramatic re-enactment of classic Bollywood moments, is a funny allusion to the difficulties Indians have when organising a holiday, particularly one with family. It is at the heart of traditional desi households, weaving in each member's determination on getting their own way.

The ad begins with Rashmika in a house setting, surrounded by her "reel" family, frantically trying to schedule a holiday that meets everyone's needs.

Her family may be seen disputing several parts of the trip and their individual preferences, including cost, activities, hotel size, and complimentary breakfast, among others. Rashmika and the hero Agoda defend the over-the-top and eccentric personalities that mirror relatable people Indians have grown up watching, such as a mother holding a thali, brothers costumed as quarrelling warriors, and a father balancing the books! All the answers to keep everyone content are contained in the Agoda app.

Rashmika wants her parents will start exploring new areas with her outside of their Coorg hamlet in real life.

The advertisement highlights how simple it is to plan and book a trip using Agoda's user-friendly platform. The initiative is a part of Agoda's growing market focus on India, which offers a one-stop shop for excellent deals on local and domestic travel.

When her filming schedule permits, Mandanna said, "I love to embark on brand-new excursions, and I require a travel app that makes organising those trips simple. When travelling with family or friends, you want to make sure that everyone is content and that their needs are addressed, as I'm sure that so many people can relate, but there can occasionally be a lot of back and forth to make that happen flawlessly!

I liked Agoda's creative use of those real-life struggles in this advertisement. We enjoyed shooting in a Bollywood-inspired way with me playing the heroine who uses the Agoda app to choose a vacation place that satisfies the needs of my macho "brothers," my "mother," my "dad," and, of course, her demand for complimentary breakfasts. I'm overjoyed to have collaborated with Agoda on their very first digital advertisement in India and I hope you #TryAgoda when organising your upcoming vacation.

You may witness the brand-new digital advertisement made by McCann Worldgroup on Facebook and YouTube.