Yesterday, ‘Jawan’, starring Shah Rukh Khan, went on sale in India to a roaring reception, shattering the pre-sales start records previously held by ‘Pathaan’. The presale narrative started a few weeks ago overseas, and the outcomes were comparable. The movie has already made more than a million dollars in advance for its opening day, five days before it opens. Overseas pre-sales for Jawan have reached a startling USD 2 million as of Friday night, with over half of that amount coming for Thursday.
Prior to release, ‘Jawan’ is now outselling ‘Pathaan’ almost everywhere with the exception of Australia and the United Arab Emirates. ‘Jawan’ was never truly expected to match ‘Pathaan’ because the day that ‘Pathaan’ was released in Australia was a national holiday. However, ‘Jawan’ is significantly larger than everything else in Australia; ‘Brahmastra’, which it was most recently closest to, is only around half its size. By the time it releases, the movie will probably catch up to or possibly surpass ‘Pathaan’ in the UAE after the last two days of strong performance.
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The largest contributor is North America, where the first day's earnings up until last night were close to USD 450K and the weekend's total earnings were about double that amount. In the US, Jawan is roughly 60% ahead of ‘Pathaan’ at the same time that Canada's advance is 10% ahead of ‘Pathaan.’ In both markets, ‘Pathaan’ had the greatest pre-sales ever for Bollywood; now, ‘Jawan’ has surpassed that record. The first day's advance sales will surpass $1 million by Wednesday night.
In the Middle East, the movie had over USD 225K in pre-sales on its opening day. The largest market in the area, the United Arab Emirates, has sold approximately 9K tickets worth 125K USD, while Saudi Arabia is not far behind with 4.5K tickets worth 70K USD. While the UAE is now behind ‘Pathaan’, it has recently demonstrated encouraging pace and might catch up after the release. The movie is currently outperforming ‘Pathaan’ in Saudi Arabia and is expected to break new box office records there.
United Kingdom is once again ahead of ‘Pathaan’ at this time, with sales of more over GBP 125K for the first day with 11.5K tickets sold. Germany, among others, has approximately EUR 70k in pre-sales, and Australia has rung up AUD 90K.
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These impressive pre-sales figures portend a strong opening for the movie. For those who are unaware, ‘Pathaan’ set new records for Bollywood movies' overseas opening weekends with its USD 26.40 million five-day extended weekend and USD 4.70 million first day. ‘Jawan’ is anticipated to break the current first-day record, with a potential start of USD 5 million or more. If the response is favourable, it might earn more than $20 million during its four-day extended weekend. In the upcoming days, we will have more clarity on this front, and by Wednesday night, we will have the film's final pre-sales.
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