Laal Singh Chaddha: Aamir Khan speaks on audiences’ exposure to OTT and says, ‘The taste of the audience has improved’

As Laal Singh Chaddha prepares for release, producers are going above and beyond to ensure that viewers around the nation have the opportunity to see the story of the character portrayed by Aamir Khan. Laal Singh Chaddha upcoming comedy-drama film directed by Advait Chandan from a screenplay written by Eric Roth and adapted by Atul Kulkarni. The film is produced by Aamir Khan Productions, Viacom18 Studios, and Paramount Pictures. It is a remake of the 1994 American film Forrest Gump which itself is based on Winston Groom's 1986 novel of the same name. In a recent interview with the media, Aamir Khan spoke extensively about his film.

Aamir Khan was asked if he was concerned about the audience's shifting attitudes and consumption habits, their exposure to OTT entertainment, and other factors as his movie neared its premiere on Thursday. The 3 Idiots actor replied, “Ya. I mean I am always concerned because my films always come after 4 years and trade always changes in these 4 years. Don't know what will happen when my next film releases. It happens with every film of mine and I have to go through it. What has happened with OTT is that the taste of the audience has improved. The audience has become much finer. They appreciate finer things. They are less forgiving. If your screenplay is weak or something, they move on to other content. There is such good content in each language that I feel the audience has evolved. These days, films come on OTT very fast. I have always tried to keep a 6 months gap, at least for my films.”

Laal Singh Chaddha is slated to release in theatres on August 11. The film also stars Kareena Kapoor and Mona Singh in pivotal roles. Telugu star Naga Chaitanya is set to make his Bollywood debut in this film, he’ll be seen playing the character of Laal’s best friend.