Parineeti Chopra Ventures Into Jewellery Brand Tritiya With Entrepreneur Kanthi Dutt! (Watch Video)

With Parineeti Chopra as an investor and brand ambassador, Tritiyaa is hopeful of reaching new heights and making inroads into India's lucrative jewellery sector.

The brand debuted in the jewellery industry with the opening of its first store in Jubilee Hills, Hyderabad. Parineeti Chopra was also seen at the launch of the first store in Hyderabad.

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Take A Look at some snippets from the store launch:

An elated Parineeti shares about her association, “Jewellery is a treasure that lasts for generations. Happy to partner with a new age jewellery boutique brand. I am very excited about this partnership with the young and energetic entrepreneur Kanthi Dutt. This partnership is not just an investment, it's a testament to our shared vision of redefining elegance and style in the jewellery world.”

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On the other front Kanthi Dutt shares about his association with Parineeti, “She is a very cheerful and happy person. I was looking for someone who resonates with my style of jewellery. Parineeti being a new bride, understands how important jewellery is for a bride. We collectively wanted to put our best foot forward in making the day memorable by crafting statement pieces that speak about the bride. Can’t wait for Parineeti to show off our collection during her wedding.”

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Tritiyaa carries an exclusive line of gold and diamond jewellery, including uncut diamonds, Victorian-style pieces, and rare precious stones. The firm is committed to providing high-quality craftsmanship and gorgeous designs and hopes to expand to additional cities like as Mumbai, Bengaluru, and Visakhapatnam.