Shah Rukh Khan, who is renowned in the industry for setting trends, has once again demonstrated his marketing prowess with a cutting-edge strategy to promote his upcoming movie, Jawan. This time, his plan is based on the idea that 'no promotion is a promotion.' Like Khan's prior picture, Pathaan, trade analyst Komal Nahta forecasts a resounding triumph for Jawan, guaranteeing a strong start at the box office.
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Nahta shared his optimism for 'Jawan's future in an interview, stating that the film is already creating a lot of talk around the world. Shah Rukh Khan has utilised the power of social media to raise interest for the movie despite maintaining a low media profile. Salman Khan, Karan Johar, Kajol, and even Khan's children, Aryan and Suhana, who are close pals in the industry, are anticipated to actively promote Jawan on their various platforms.
Khan has reduced his media appearances due to worries over erroneous comments and overstated claims, which has strengthened the 'no promotion' stance. Instead, he wants to use the popularity of his last project, 'Pathaan,' to draw viewers to 'Jawan' naturally. Shah Rukh Khan may extend his marketing efforts to the southern areas of India given that Atlee directed Jawan and Nayanthara played the female protagonist.
The movie Jawan, which demonstrates Khan's dedication to empowering women, features a strong female character. Khan hopes to avoid any controversy and maintain a secure advertising environment by integrating the movie with his ideas and views. Shah Rukh Khan interacts directly with followers on Twitter, a break from usual media engagements, and uses the service to promote both 'Pathaan' and 'Jawan.'
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Shah Rukh Khan is poised to capture fans with 'Jawan' once more because to his clever marketing techniques and an intriguing plot. As excitement grows, viewers eagerly anticipate the movie's release because they know that Khan will create another unique cinematic experience.