Surprising Reason Why Tiger 3 makers Chose The worst Day To Release Salman Khan's Film!
Tiger 3's groundbreaking Diwali release strategy explained by YRF, focusing on lifetime collection, defying tradition.
Riya Sharma | Updated On: Nov 11, 2023 07:39 PM IST
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Unlike most Bollywood films, which release on Fridays, Salman Khan and Katrina Kaif starrer action thriller 'Tiger 3' is hitting the big screens on Sunday, November 12th (Laxmi Pooja), which is traditionally considered as the 'weakest day' for a release.
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YRF On Choosing This Day For Tiger 3 Release:
In an interview with India Today, YRF's VP of Distribution Rohan Malhotra explained the reason behind this decision. He said that the strategy was similar to how Shah Rukh Khan's 'Pathaan' was released a day before Republic Day.
Malhotra said that the studio focused more on the film's lifetime collection as opposed to just the opening day. He added that the studio believes in Salman's star power and believes 'Tiger 3' will do well at the box office.
Salman Khan and Katrina Kaif's Instagram Post:
Ahead of Tiger 3's release, both Salman and Katrina took to their social media to urge fans to not reveal its spoilers. They said that the plot twists and surprises in 'Tiger 3' add to the movie watching experience of the film. They requested fans to protect their labour of love so that it can deliver the best entertainment to people.
(Also Read: Kareena Kapoor's Diwali Turns Into Holi, See Hilarious Pics)
'Tiger 3' is releasing tomorrow on November 12
