Despite a full boycott by the national multiplex operators—PVRinox, Cinepolis, and Miraj—the collections for ‘Leo’ have poured in. The fragmented distribution hindered the hopes in Hindi, since a larger release may have increased first-week revenues by at least 30%. The true worth of this Rs 16 crore week one is most likely in the range of Rs 21 to 22 crore. The film has become Thalapathy Vijay's highest-grossing film in Hindi, and it is expected to remain in theatres till Diwali.
According to early indications, the Lokesh Kanagaraj-directed film is doing well even on Thursday and is on track for a strong second-weekend performance in Hindi. Interestingly, the first 11-day business of ‘Leo’ in Hindi will be more than what some in the industry expected for the film's opening day, which would be the largest win. The indicators for ‘Leo’ to do well in Hindi were always there, and it's unfortunate that some missed out on the market's potential. Vijay's most recent film, ‘Varisu’, earned Rs 1.5 crore on Sunday, indicating that he has some type of reach in Hindi belts, particularly in a well-packaged picture with certain links with the audience.
If the film continues to do well in the following 10 days, it has a good possibility of becoming a success story and earning an average rating. This gangster-based action film appears to have a lifetime total of Rs 30 crore in the works. The Vikram Universe Factor, bolstered by Sanjay Dutt's presence, has undoubtedly increased ‘Leo's’ sales in Hindi. The figures are in, with hardly no marketing and poor dubbing quality. This just demonstrates that a well-packaged, well-marketed Thalapathy Vijay film has a Hindi following and the ability to cross the half-century milestone.
Day NBOC
Thursday: 2.75 crore
Friday: 1.75 crore
Saturday: 2.50 crore
Sunday: 3.00 crore
Monday: 2.00 crore
Tuesday: 2.65 crore
Wednesday: 1.45 crore (Est)
Week Total: 16.10 crore