As different regions of the country benefited from a semi-holiday on Monday following the New Year's weekend, the box office collections for the Indian flicks in theatres remained consistent. The picture Ved, starring Riteish Deshmukh, had the highest hold, with Monday's collections actually increasing over Friday's, which is noteworthy as the film's strong ticket sales day. Since its December 30 release, Ved has dominated the charts. Riteish and Genelia Deshmukh co-star in the Marathi movie and the two once again bring their on-screen relationship to life.
Ved's box office earnings show that the Marathi movie has made Rs 13.02 crore in three days and is invincible at the box office. Ved passes with flying colors on the make-or-break Monday test... It's unusual that Day 4 (Mon) is HIGHER than Day 1 (Fri). A GREAT TREND... Mon 3.02 cr, Sun 4.50 cr, Sat 2.25 cr, and Friday 2.25 cr. In total: 13.02 crore.
Ved has become a worldwide phenomenon, surpassing even its strong film office performance. Even social media has been dictating the trends. The movie also has a cameo by Salman Khan in addition to the much-discussed coupling between Riteish and Genelia. A song in Ved was filmed by the superstar. Genelia's first Marathi movie is also out now. If this movie ends up earning over Rs. 40 crores, it won't be shocking if it becomes one of the all-time highest-grossing Marathi movies. With this movie, Riteish and Genelia Deshmukh can breathe a sigh of relief. Their previous picture, Mr. Mummy, which was released a few months ago, did not perform well at the box office, earning only about 1 crore.