OMG! Swarovski Launches Festival Of Lights Collection In Collaboration With ‘THIS’ Bollywood Actress!

Diwali, which marks the advent of the new moon, represents the triumph of good over evil and light over darkness. The shimmering lights and blazing sky of the celebration herald the prospect of fresh victories as loved ones exchange presents and well wishes during joyous feasts. Swarovski launches a sparkling new Diwali campaign in collaboration with brand spokesperson Ananya Panday. Ananya displays the bewitching glitter of Swarovski's stunning masterpieces, each painstakingly designed to infuse festivities with unrivalled luxury, mirroring the joyous extravagance of the holiday.

"Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart. Swarovski's beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honoured to be a part of this campaign.,” said Ananya.

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"Epitomizing grace, beauty, and the spirit of modern India, Ananya embodies the essence of Swarovski's Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance," said Giovanna Engelbert, Swarovski Global Creative Director. “As we join in the festivities, we are excited to reveal a campaign that perfectly combines Swarovski's command of light and crystal brilliance with Ananya's joyful beauty."-she added.

From October 12, 2023, the Diwali campaign starring Ananya Panday will be available in all Swarovski shops, via swarovski.com/india, and on fashion eCommerce platforms.

Swarovski manufactures stunning, high-quality, handcrafted goods that inspire delight and celebrate uniqueness.

Founded in Austria in 1895, the firm creates, produces, and distributes the world's finest crystals, Swarovski Created Diamonds, and zirconia, as well as jewellery, accessories, and home décor. Swarovski Crystal Business employs 16,600 people and has a global network of 6,600 places of sale, including 2,300 owned stores in over 150 countries.

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Swarovski Crystal Business is part of the Swarovski Group, which also includes Swarovski Optik (optical devices) and Tyrolit (abrasives). Swarovski's tradition includes a responsible interaction with people and the environment. Today, this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and the Swarovski Foundation's philanthropic work, which supports charitable organizations that have a positive environmental and social impact.