Farhan and Ritesh are leaving no stone unturned for 'Fukrey' promotion

Farhan Akhtar and Ritesh Sidhwani, who are the filmmakers of 'Fukrey', have come up with innovative strategies of promoting their film.

Friday Release Team | Updated On: May 17, 2013 06:24 AM

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The Bollywood filmmakers Farhan Akhtar and Ritesh Sidhwani are in mood to leave no stone unturned for the promotion of their upcoming flick ' Fukrey '. The duo is going out their way for promoting the film ' Fukrey '. One of the reasons for the filmmakers going out of their way might be that this is the first movie of Excel with the newcomers.

The ' Fukrey ' team had a grand music launch at Delhi-based Atmaram Santandharam College. This college is popular for its notorious students. Farhan and Ritesh consented to make an entry in the premise of college on the horses. The rationale behind taking this decision was the opening shot of the film ' Fukrey ', in which two boys named 'Choocha' and 'Hunny' are shown stepping in the college on horses.

The cast of ' Fukrey '- Pulkit Samrat , Manjot Singh , Varun Sharma and Ali Fazal entered on horses in college, while the other people like Farhan Akhtar , Ritesh Sidhwani and director Mrigndeep Lamba made an impressive journey on bicycles.

The leading ladies in the film - Richa Chadda , Priya Anand and Vishakha Singh shook their legs on the beats of dhol.

The music director Ram Sampath gave live performance along with Ajmad and Sona Mohapatra .

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