As the season of promoting films in unique style in B-Town prevails, one more extraordinary promotion tactic will take place for the promotion of upcoming rom-com ' Shuddh Desi Romance ' by Yash Raj Films. The producers of the film have come up with an impressive idea to launch its trailer in an iconic venue. ' Shuddh Desi Romance ' featuring Sushant Singh Rajput and Parineeti Chopra is set at the backdrop of scenic Jaipur.
As per the latest reports, the filmmakers have planned to launch the trailer of the film in one of the oldest theater in Jaipur called Raj Mandir. The theatre is said to have begun from 1970's. Yash Raj Productions decided to promote the flick in such an exceptional way.
A close source explained that the launch of the trailer will take place on July 11. The lead pair of the film, Sushant Singh Rajput and Parineeti Chopra will grace the occasion with their presence, said the source.
Directorial venture of Maneesh Sharma , ' Shuddh Desi Romance ', it is produced by Aditya Chopra and is written by Jaideep Sahni . The movie stares the ace actor Rishi Kapoor and newbie Vaani Kapoor in pivotal roles. The film will be releasing on September 13.