Mahesh Babu & Adivi Sesh open up on how pandemic didn’t affect the Telugu Film Industry
Major (2022) starring Adivi Sesh has impressed the audience making it a critically acclaimed film. Despite being released with two mega films Vikram and Samrat Prithviraj, the film has managed to garner a lot of appreciation.
During an exclusive interview, Adivi and Mahesh Babu explained in detail why the pandemic didn’t impact Telugu Film Industry.
When producer Mahesh Babu was asked if commercial cinema is the new way to get through pandemic times, he answered, “This is a genre which always flourishes. A commercial film is a commercial film and you always want the theatres to rock, roll and laugh. The Telugu industry has been doing sensationally well and I think, after the lockdown, the openings of our films were simply phenomenal. I got calls from other industries wondering what’s happening in Telugu cinema? Did the pandemic really happen?” He added, “I think the audience has been really loving towards our films and they love the cinematic experience.
Agreeing with him, Adivi Sesh said, “As Mahesh sir said, we have had a very different experience in the pandemic. We had a bonanza of films doing well between the first and second waves. I think, there was never a question of whether the audience will return to the cinema halls or not. The doubt never existed for us. The confidence of taking Telugu cinema into Hindi and the world comes from this support of the audience.”
He concluded by saying, “What Bhangra is for Punjabi’s, films are for the Telugu audience.”
