Pushpa star Allu Arjun rejects a massive sum of money to promote a pan masala and a liquor brand
Allu Arjun turned down a multi-crores agreement to promote a liquor company. He earlier turned down the offer to promote a Pan Masala product.
Sarah Hodekar | Updated On: Aug 12, 2022 05:29 AM IST
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The popularity of Allu Arjun as an actor has grown significantly in recent years. With the release of Pushpa (2021), the actor became a star throughout India, and as the film became more successful, so did demand for him. The actor has landed a number of endorsement deals, for which he has demanded high fees, even though he is now making time for the sequel. On the other hand, despite being offered a sizable sum of money, the actor declined to endorse the gutka and booze brands.
The actor hasn't yet committed to any other roles because Arjun wants to devote all of his efforts to Pushpa 2. The upcoming film, which is directed by Sukumar, also stars Rashmika Mandanna, Fahadh Faasil, and Vijay Sethupathi. The film is scheduled to begin production in the upcoming months.
According to reports, Allu Arjun has raised his pay for advertising after his reputation surged following the box office success of Pushpa and his prior dubbed movies. The star reportedly demands a whopping 7.5 Crore per day for brand endorsements. The actor, who was a RedBus brand ambassador before, is now connected to companies including Coca-Cola, Astral, KFC, and Zomato.
Other than these firms, some gutka and liquor companies also approached the Ala Vaikunthapurramuloo (2020) star, but the actor politely declined their offers. According to sources, the brands were willing to pay him Rs.10 crores for the same.
