‘Bigg Boss OTT 2’ edition marked a departure from the traditional stronghold of TV stars within the show's confines. The allure that TV celebrities once brought to Bigg Boss seems to be waning due to several factors, including an appearance of over-preparedness, contrived romantic drama, and the influence of nepotism. The immense popularity of ‘Bigg Boss 16’ can be attributed to personalities like Shiv Thakare, MC Stan, and Abdu Rozik. The question that arises is whether the era of TV stars dominating Bigg Boss is drawing to a close, warranting a closer examination.
(Also Read: Bigg Boss OTT 2: Elvish Yadav Wins The Trophy , Becomes The First Wildcard In History To Win The Show)
The emergence of Elvish Yadav and Abhishek Malhan from the YouTube community underlines the resonance of the platform in India. These creators have amassed millions of followers across YouTube and Instagram, with their fan base spanning diverse age groups. This wide appeal encompasses kids, young adults, and individuals who devote time to browsing social media platforms.
The rivalry between Elvish Yadav and Abhishek Malhan has ignited fervent engagement from their supporters. Their grassroots influence has even extended to political circles, where they find support from top politicians like Smriti Irani and Nirmala Sitharaman. In essence, their reach and impact transcend that of many TV stars.
The political angle is not the only dimension that has expanded. Elvish Yadav's affiliation with the right-wing has garnered attention, demonstrating the extent of his influence. Abhishek Malhan has also witnessed aggressive backing. ‘Bigg Boss 16’ marked a turning point in on-ground campaigning, which ‘Bigg Boss OTT 2’ only intensified.
MC Stan, the rapper, began his journey on a subdued note but gradually gained momentum with unwavering support throughout the season. His victory on the show earned him a ticket to the mainstream. His elevation to celebrity status was a triumph for homegrown talent, reflecting a growing trend of support for authentic Indian personalities.
Conversely, established TV stars like Avinash Sachdev, Jiya Shankar, Falaq Naaz, Palak Purswani, and Akanksha Puri struggled to shine on ‘Bigg Boss OTT 2’. A perception of excessive self-consciousness hinders their appeal. The artificiality of showmance or fake romance is losing its allure, evoking viewer aversion to contrived content.
Furthermore, the issue of nepotism has infiltrated Bigg Boss as well. Even host Salman Khan faces allegations of favoritism. The host's actions are scrutinized, and followers of non-TV celebrities hold them to different standards.
Abdu Rozik's exceptional stint on ‘Bigg Boss 16’ transformed him into a bona fide Indian celebrity, with his charismatic presence leaving an indelible mark. ‘Bigg Boss OTT 2’ introduced Jad Hadid, appealing to a distinct audience demographic.
(Also Read: Bigg Boss OTT 2: Here Are The BIGGEST MOMENTS From The Show Which Kept The Viewers Glued To Their Screens!)
These developments compel us to consider whether TV stars will reconsider participating in ‘Bigg Boss’ without a genuine groundswell of support. These seasons spotlight evolving viewer preferences and production considerations, pointing to a changing landscape.
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