Television shows are mostly known for thriving emotions because makers feel that love triangles can keep the audience attached to emotions, tears, and heartbreaks, and viewers get sticks due to new drama in the shows. Many television shows have ruled the audience's hearts, showcasing love triangles. Audiences also chose the love triangle theme of shows rather than any family drama. The show never fails to get the attention of the audience.
The writer Divy Sharma explains, "People love watching a love triangle because it creates a complex web of emotions; there are more temptations, self-doubt among characters leading to more mature, textured story-telling."
It's very well known that Love stories have always been the mainstream on television. Makers feel that it's a reflection of society to some extent. Producer Parteek Sharma elaborated on the topic recently in one interview, "This theme reflects the ongoing situation in society. After the pandemic, there have been real cases of cheating, extra-marital affairs and couples getting tired of each other due to the lockdowns. Also, an individual's biggest fear is whether their spouse will cheat on them. They can handle other conflicts in life, be it financial struggles, trouble with families or even incompatibility, but not the thought of their partner falling in love with someone else. This emotion can be explored well on the screen and leads to engaged viewership." He has two shows, Pyaar Ka Pehla Naam: Radha Mohan and Rabb Se Hai Dua. Both of them also focus on love triangles.
The most popular reason is the main target audience is housewives. According to the show makers, only the love story does not make it successful; it should be ensured to be portrayed very well. It also depends on how the triangle is assayed.
It is very important to weave the larger themes around the love triangle. It does rule, but it isn't easy to sustain it for longer. Therefore they need to support the other drama, which must include family disputes, saas and bahu clashes. It is also important to weave in larger themes like interpersonal relationships around family or friends that can drive the audience's emotions.