Star Bharat turns into the first romance GEC in India with a new brand identity and a new tagline, ‘Dil Deke Dekho Zara’
In order to reflect the channel's evolution, Star Bharat recently announced a redesigned brand identity with the phrase Dil Deke Dekho Zara. The new brand logo encourages viewers to express themselves and fall in love by representing the emotion of following one's heart. The channel embraces this shift by presenting itself as a one-stop source for entertainment with a romantic tone. Its programs will mirror the redesigned brand by highlighting stories of love and romance while keeping universal relationships in the foreground. In order to further its goal of promoting romance, the channel will now air all of its programs 6 days a week. Beginning on July 26, 2022, viewers will be able to watch their favorite Star Bharat programmes Monday through Saturday.
The programming on Star Bharat highlights the various elements of India's development, and the channel's makeover is a celebration of love and kinship. The Star Bharat actors are open and honest about their joy for the channel's rebranding and their connection to the new song "Dil De Ke Dekho," reflecting the new idea. The star of the tv show Bohot Pyaar Karte Hai Karan V Grover says, “A good love story is always worth a watch and star bharat is not only bringing any usual love drama but love stories which are different from one another and I think it’s a great step by Star Bharat”
Recently, the channel debuted two new programs: Na Umra Ki Seema Ho, a special tale of unadulterated love that knows no barriers of age or social class, and Ajooni, a lovely romance between two polar opposite characters and their courtship. These two gripping tales, which explore the development of love relationships in contemporary India from rural to major cities, are sure to resonate with the audience.
Watch all the new, refreshing shows 6 days a week on Star Bharat in its brand-new, "Dil De Ke Dekho"-inspired avatar.
