Bollywood Legend Amitabh Bachchan's Joins Forces As Ambassador For 'THIS' Famous Brand! (Details Inside)
India's leading steel company, has appointed Amitabh Bachchan as its brand ambassador to enhance brand recognition and market dominance across the nation.
Riya Sharma | Updated On: Oct 18, 2023 11:29 AM IST
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APL Apollo, a leading Indian company specializing in structural steel tubes and pipes, recently declared the selection of renowned actor Amitabh Bachchan as its brand ambassador. With over three decades of excellence and a commitment to the Make in India initiative, APL Apollo aims to fortify and amplify its brand presence nationwide through this collaboration.
Given Amitabh Bachchan's illustrious career and unwavering trustworthiness, this partnership seems tailor-made. Capitalizing on the colossal star's massive fan following and international appeal, APL Apollo plans to not only reinforce its current market dominance but also to extend its brand recognition throughout the country.
The association, set to run for two years, will involve Bachchan endorsing the brand across various media platforms, including print, electronic media, outdoor advertisements, and in-store promotional material.
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Ms. Charu Malhotra, Chief Brand Officer at APL Apollo Tubes Ltd, emphasized, “Amitabh Bachchan's iconic visage holds an enduring charm that resonates not just in India but globally. His timeless appeal is expected to significantly enhance our brand image across the board. APL Apollo's strategic move is set to not only heighten brand recognition but also deliver an enriched brand experience. By engaging diverse audiences through this initiative, the brand is poised to establish broader connections.”
